How They See Us

How They See Us is a series where we invite industry leaders to discuss how they navigate public perception challenges and bias within their fields of expertise or interest.

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Episodes

Friday Aug 16, 2024

Herd Strategies President Denise Herd sits down with Carolyn Mosby, the Interim President of the North Central Minority Supplier Development Council. Together, they dive deep into the state of Black businesses in 2024, exploring historical roots, current challenges and future opportunities. Tune in to this conversation as they share insights on what it will take for Black entrepreneurs to thrive, offering practical advice and a hopeful outlook.

Friday Aug 09, 2024

In this special anniversary episode of How They See Us, we celebrate 13 years of Herd Strategies’ impactful journey in public relations. Join our President, Denise Herd, as she reflects on the firm’s growth, the challenges overcome, and the milestones achieved over the past decade. Moderated by Kierra Santillan, Herd Strategies' Account Executive, this episode delves into what drives the team, the lessons learned, and the vision for the future.
Denise also shares insightful tips for fellow entrepreneurs, especially Black business owners, on navigating the evolving landscape of PR and maintaining resilience in the face of adversity.

Unity in Diversity

Thursday Aug 01, 2024

Thursday Aug 01, 2024


Join Denise Herd, President of Herd Strategies, as she hosts a timely discussion on the importance of rejecting violence and fostering harmonious discourse.
Tune in as Denise explores how to maintain harmony and respect despite differing views in our country, and provides strategies for fostering constructive dialogue and empathy in political conversations.

Dad Diaries

Friday Jun 14, 2024

Friday Jun 14, 2024

Join Denise as she engages in heartfelt conversations with courageous fathers Willard Gupton, the dean of students at the Global Preparatory Academy, and returning guest Christopher Johnson about their powerful experiences in fatherhood.
Expect inspiring stories, honest reflections and valuable insights on balancing life, shattering stereotypes and preserving cultural traditions. Whether you're a parent, aspiring parent or simply looking for a dose of inspiration, this episode offers a deep dive into the joys and challenges of fatherhood. Don't miss out on these candid and moving discussions that highlight the strength and resilience of these remarkable dads.

Monday May 13, 2024

We're switching things up a bit in this episode! In honor of May being Mental Health Awareness Month, the Herd team decided it would be best for Denise to speak directly to our listeners about her challenges with prioritizing her mental health in a leadership role and giving her employees the grace to do the same. Moderated by Account Executive Kierra Santillan, this vulnerable dialogue is sure to serve as an excellent reminder that you cannot take care of others until you first take care of yourself.

AMPlifying Voices

Monday Apr 15, 2024

Monday Apr 15, 2024

There's nothing more empowering than giving back to the community—it's a sentiment that ignites change and fosters hope. In this episode, host Denise is joined by activist and philanthropist, Amp Harris to discuss the pivotal role of volunteering in uplifting and empowering underrepresented communities.

From Memories to Milestones

Monday Mar 25, 2024

Monday Mar 25, 2024

Nothing is stronger than the bond of sisterhood, and today's guests are here to prove it! In this episode, Denise is joined by her lifelong friends, Denise Wade-Jackson, Natalie Chavis, Kimberly Bacon and Lisa Chavis, to discuss the significant role of girl groups in our lives.

Friday Mar 08, 2024

Denise's partner, Christopher Johnson, shares how he supports Denise as an entrepreneur.

Friday Feb 23, 2024

Eunice Trotter and Mark Dollase of Indiana Landmarks join Denise to discuss Black history in Indiana and the importance of preserving it.

Friday Feb 09, 2024

Today, Denise is joined by expert historians Dr. Charlene Fletcher and Dr. Dawn Herd-Clark to share some historical knowledge on African American history that you don't find in your average textbook. 

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About Herd Strategies

Herd Strategies offers world-class representation for all of your marketing, advertising, and public relations needs. We are dedicated to delivering robust, integrated strategies for a diverse roster of clients representing corporations, government agencies, communities, and non-profit organizations.

As a Black, female-owned business, Herd Strategies is uniquely positioned to provide insight on connecting your organization or business to underrepresented, mainstream audiences. We use sizable marketing and communication strategies to enhance individuals’ quality of life while expanding your reach and furthering your purpose.

 

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